IP MANAGEMENT
Our approach to IP brand management cuts through the complexity of telling and selling stories across international borders
Pixie B provides market-leading management and agency services for established IP brands & licensing franchises seeking to grow business, partnerships, and footprint in China, Korea, Japan, Hong Kong, and the wider Asian markets.
Our services go beyond those of a traditional subrights agency. We work to ensure a high quality localised presence for the world's most valuable IP that is relevant to regional consumers while staying within international brand standards. We work to be our our clients' eyes and ears in local markets.
Our extensive network of associates, partners, and contacts boasts decades of in-market experience. We find deals and opportunities across print and digital publishing, audio and podcasts, ELL and wider education, film and television tie-in, and online gaming. Major IP management clients and projects include:
-
International icon Batman "High Volume" audio drama for China and Korea, on behalf of Realm / DC Comics
-
Major Chinese sci-fi phenomenon Three Body Problem for international narrative rights exploitation
-
Harry Potter digital publishing agency services on behalf of Pottermore, including negotiating and managing the biggest ever audio launch for foreign IP in China, boasting 1m downloads in the first month alone
-
Representation of US children’s franchise Rebel Girls in Greater China, including crafting and registering a new Chinese brand identity
We work on a combination of agency commissions, day rates, and retainers depending on individual client and project needs
Our client services include:
-
Analysis of market opportunity, competitor landscape, and proposed strategic approaches
-
Identification and recommendation of potential partners, commercial models, platforms, and products
-
Deal management, from solicitation of viable offers through negotiations to contract completion and launch
-
Ongoing stakeholder management including piracy monitoring and enforcement and mediation of brand standards, including management of complex approvals flows between cultures and languages
-
Market updates and new deal opportunities focused on the ongoing expansion of the IP footprint